Members of Good
Giving is complicated and messy. We believe that making it make simple, organized and more fulfilling for people will ensure loyalty. Members of Good is a new Mini App that allows people to discover, support, and keep up with NGOs and their evolving missions. This product is built on Facebook Mini Apps and will launch at the end of the year. This is a work in progress.
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2022
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We match potential donors using collaborative filtering and other simple decision trees.
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Launching 2022. We are still building the product and will begin user research next half.
Goal
Discover new creative ways to drive more and sustain digital donations for social causes. And bring our platforms and NGOs into the future of fundraising
Why it matters
We can design the single source for one-time donors to become longtime members of causes they care about
What it is
An experience that unlocks ‘membership’ to NGO(s) where people can discover, connect to, donate, and track their impact in cause(s) that matter - all in one space
Principles
Variety, Affinity , Transparency, Progress
How it works
Person finds the cause ‘match’ perfect for them
Sets-up a donation plan
Tracks donations and progress, ‘unlocking’ levels of membership
Shares progress of tangible impact over time (think a “My Year of Good” dashboard)
Accesses tax receipts